© andreas130 / www.fotolia.de
The aim of Telling Time is to initiate a dialogue between the history of the watch and the way in which contemporary designers and plastic artists have chosen to tackle the concept of time and how it is presented. Each of these areas brings its own particular resonance, its own cargo of poetry and aesthetic references, its own innovative strength and limitless creativity, to what is an unusual, whimsical, funny and rigorously documented exhibition. The mudac is the first design museum to take such an all-encompassing and cross-disciplinary view of watchmaking, bringing together the products of an internationally renowned tradition of fine watchmaking with the explorations of industrial designers and newcomers from the world of digital technology. Six centuries of timekeeping are on display, illustrated by more than one hundred creations from around the world.